Tips on how to maximize your time at ADtech
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Have an outcome in mind. Make a list of the top 3 things you need to get out of the conference
Before walking into any conference you must have a goal in mind. You must have knowledge of what you expect to get out of a conference so you fully focus on achieving your main goals.
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Example 1: If your main goal is to get a merchant account then make sure you get some face time with all the merchant exhibitors. Example 2: If your goal is to find an ad-server, then make sure you speak to the ad-serving companies first. This way you get a better understanding of what they do and how they differ. Example 3: If your main goal is to get more CPA networks to carry your product then guess what, you talk to all the CPA-Network exhibitors. |
- Make sure you only commit to connecting with the people or companies you really need; leave all other contacts tentative
So often I find people saying I will call you next week. What really needs to happen is you only commit to speaking to those people who fall in line with your goals. Time is one of the most valuable assets we have in business we need to make sure we use it wisely. - Follow up with your new connections Immediately
It is very important to begin a new relationship with integrity so once you have given your word to contact someone make sure your schedule is not too full. This way you call them back when you said you would. Or have your assistant set up a call for you the coming week. - Create your Action steps worksheet
(Use the NSF Formula. NSF stands for:)Now (things you can implement right now)
Soon (things you can implement within 30-90 days)
Future (great ideas but are over 90 days from implementation)In the order of what you can implement the quickest. Even though you may have a grand goal in mind never forget that conferences are the perfect place to get new ideas to improve and better your business. So keep a log of the ideas you get and keep them in order of NSF. This way you can make sure you execute on all the ideas.
- Network Effectively
Look for the Gems! Make sure you get an opportunity to network with other attendees and exhibitors; they might have some insight into the business that might trigger one of your most valuable ideas. - Have an Introduction
It is very important when you meet people that they know who you are and what you do. Make sure you have an introduction of yourself ready before you attend a conference. First Impressions are everything make sure you are ready to give the 2 minute speech of yourself.
- Be ready with questions Once you have approached the company or service you have been looking to connect with, be sure you make good use of the face time and have your questions for them ready. This way if you ask something that needs a visual explanation you get the demo right then and there. Not only that but it also sets the stage for people to see that you mean business and people will respect a person who knows what they want more than a person who knows nothing.
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